Pitcher vs. Prowly

A tool you can still subscribe to.

Prowly is no longer taking new subscriptions; its pricing page directs buyers to the Semrush AI PR Toolkit instead. That makes this a comparison about what you would be signing rather than what you would be trying — so it leans on the contract, where the differences are largest and least advertised.

Who this page is for

People evaluating Prowly today and finding a redirect, and people already on Prowly deciding whether to follow that redirect into the Semrush toolkit or move somewhere else. The pricing row below uses the Semrush AI PR Toolkit numbers because those are what a new buyer is actually shown; every other row uses Prowly's own terms of service, which still govern existing accounts.

How to read this table

Every row cites a source and a date. 'Not verified' means we couldn't confirm it from the competitor's published material and won't guess. Pitcher's own prices and limits are pulled from the same file that runs our billing, so what you see here is what you'd pay.

Notice

Prowly is not accepting new subscriptions or trials and directs buyers to the Semrush AI PR Toolkit.

https://prowly.com/pricing

Pricing & renewal

Prowly
Pitcher
Is pricing published?
Prowly
Yes. Semrush AI PR Toolkit: Base $149, Pro $279, Business $499/mo
Pitcher
Yes. Every self-serve tier priced on the pricing page
Prowly pricing FAQ · as of Aug 31, 2026
These are the Semrush AI PR Toolkit prices, which is the product Prowly now directs new buyers to. Prowly does not publish a price for a subscription you can still start.
Is your price locked while you stay subscribed?
Prowly
No. Fees may be changed with effect from the next renewal
Pitcher
Yes. Your rate is locked while the subscription stays continuously active (ToS §3.6)
Prowly Terms of Service (eff. Feb 17, 2026), ToS 5.3 · as of Aug 31, 2026
Are fees refundable?
Prowly
No. Non-cancellable and non-refundable; cancellation takes effect at the end of the term
Pitcher
No. Fees non-refundable and not prorated for partial periods (ToS §3.5)
Prowly Terms of Service (eff. Feb 17, 2026), ToS 4.3, 5.1 · as of Aug 31, 2026
Both are non-refundable. Included because buyers ask, not because it separates the two.
Are the terms locked to the period you subscribed under?
Prowly
No. Changes take effect immediately on posting; continued use is acceptance
Pitcher
Yes. The version in effect when your period began governs it; updates apply at renewal with 30 days notice (ToS §18)
Prowly Terms of Service (eff. Feb 17, 2026), ToS 10.7 · as of Aug 31, 2026
Is the vendor prevented from terminating for convenience?
Prowly
No. Termination for convenience at any time; a prorated refund is the sole remedy
Pitcher
Yes. No termination for convenience; ninety days notice and a prorated refund if the Service is discontinued (ToS §14.6)
Prowly Terms of Service (eff. Feb 17, 2026), ToS 4.6 · as of Aug 31, 2026

Your data

Prowly
Pitcher
Is the content license limited to running the product?
Prowly
No. Worldwide, perpetual, irrevocable, sublicensable and transferable, in connection with the Services
Pitcher
Yes. Limited, revocable, solely to provide the Service; no AI training, no pooled database; ends when you delete or close the account (ToS §6.2)
Prowly Terms of Service (eff. Feb 17, 2026), ToS 2.4 · as of Aug 31, 2026
Is your content encrypted?
Prowly
No. The terms state the Services and Content may be unencrypted
Pitcher
Yes. Field-level AES-256-GCM on sensitive fields, over platform encryption at rest — published at /security
Prowly Terms of Service (eff. Feb 17, 2026), ToS 2.4 · as of Aug 31, 2026
Can you get your data out after you leave?
Prowly
Partial. Erased after a period of not less than 30 days
Pitcher
Partial. Export of your own data on request for 30 days after termination (ToS §14.4); in-product export of Pitcher Data is Pro and above (ToS §7.2(c))
Prowly Terms of Service (eff. Feb 17, 2026), ToS 4.7 · as of Aug 31, 2026
Is your logo kept out of their marketing by default?
Prowly
No. Consented by default; revocable by email
Pitcher
Yes. Your name, logo and trademarks are not used in our marketing without prior written consent (ToS §10.1)
Prowly Terms of Service (eff. Feb 17, 2026), ToS 6.2 · as of Aug 31, 2026

Working with clients

Prowly
Pitcher
Are contact records uncapped?
Prowly
No. 1,000 added contacts on Business, the top tier
Pitcher
Yes. Uncapped on every plan
Prowly pricing FAQ · as of Aug 31, 2026
Can you send without a monthly message cap?
Prowly
No. 3,500 emails a month on Business, the top tier
Pitcher
Yes. Your own mailbox provider’s daily quota is the only limit; the product sets no monthly ceiling
Prowly pricing FAQ · as of Aug 31, 2026
What are the top tier's limits?
Prowly
Business: 1,000 added contacts, 500 exports, 3,500 emails, 3 domains, 50,000 mentions
Pitcher
Enterprise: 40 clients, with no contact, seat or export limits
Prowly pricing FAQ · as of Aug 31, 2026
Can the trial email journalists?
Prowly
No. Sends to yourself only, 7 days
Pitcher
Yes. 30-day trial with Enterprise capabilities; sending is not a plan-gated feature, so trial sends reach real recipients
Prowly pricing FAQ · as of Aug 31, 2026
Can you send without a per-message recipient ceiling?
Prowly
No. 5,000 recipients per mail
Pitcher
Yes. Sends are paced against your own mailbox provider’s daily quota rather than a product ceiling
Prowly Terms of Service (eff. Feb 17, 2026), ToS 2.3 · as of Aug 31, 2026

Support & reliability

Prowly
Pitcher
Is a support commitment published?
Prowly
Not verified. Not published in their terms
Pitcher
Yes. Instant AI assistant 24/7, with a human reply within one business day (Mon–Fri, U.S. Eastern) — the same commitment on every plan
Prowly pricing FAQ · as of Aug 31, 2026
What is the liability cap?
Prowly
The greater of $50 or 12 months' fees
Pitcher
Fees paid in the 12 months before the claim (ToS §16(b))
Prowly Terms of Service (eff. Feb 17, 2026), ToS 7.2 · as of Aug 31, 2026
Materially the same cap, except that Prowly's carries a $50 floor and ours does not. On a first-month claim theirs pays more.
Which law governs?
Prowly
Massachusetts law; contracting entity Prowly.com Sp. z o.o., Warsaw
Pitcher
Virginia, USA (ToS §19.1)
Prowly Terms of Service (eff. Feb 17, 2026), ToS 10.4 and preamble · as of Aug 31, 2026
US law with a Polish counterparty. Worth knowing before a dispute, not a reason to choose either way.

Comparisons reflect published terms on the dates cited. If we got something wrong, tell us and we will correct it.

Where Prowly is the better fit

If you are already inside the Semrush suite, the AI PR Toolkit sits next to the SEO and content tools you use daily, and one vendor with one invoice is a real advantage that no feature table captures. Prowly's press-release and newsroom publishing is also more developed than ours. Pitcher is a media-relations workspace: contacts, pitching, coverage and per-client reporting.

What you're actually choosing

Two positions on what a vendor may do with your work. One takes a worldwide, perpetual, irrevocable, sublicensable and transferable licence over the content you upload, says in its terms that content may be unencrypted, treats logo use in marketing as consented by default, and can change those terms the moment it posts them. The other takes a limited, revocable licence that ends when you delete the content, rules out training AI models on it, and holds the version of the terms you subscribed under until your next renewal. We wrote ours down so you can hold us to it.

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No credit card. List price is the price.