The pitch
that lands.
Media lists, paced sends from your own inbox, coverage that logs itself, and a white-label report at the end. One platform for independent PR agencies.
30 days free · No credit card · Setup in under 5 minutes
Independent software for independent agencies.
No holding company above us. No investors behind us. Pitcher is structured so the tool you build your business on stays yours to rely on.
Never acquired
No venture capital, no exit. The tool you build your contact history in can’t be bought and shut down.
Your price is locked
The price you sign up at is the price you keep. No surprise renewal quote, ever.
Profit capped at $200K
Above the cap, surplus builds the next tool for independent professionals — not investor returns. Our incentives can’t drift into your bill.
Your data stays yours
Your contacts, coverage and reports are yours — never sold, never held hostage to a renewal. Getting your data out is a right, not a negotiation.
From draft to client report. Nothing to remember in between.
Write the pitch once, in Pitcher.
Compose against your media list, personalized per journalist with merge fields. Nothing sends until you say so — or the time you set — then Pitcher paces the batch through your mailbox rather than firing it all at once.
- Media contact CRM
- CSV/XLSX import & dedup
- Podcast discovery
- Merge tokens
- Per-mailbox signatures
It sends from your own mailbox — not ours.
The pitch leaves through a mailbox you already own — your address, your sent folder, your reputation with the people you’re writing to.
- Gmail & Microsoft
- Paced queue & daily caps
- BCC capture
- Opt-out gates
From the appPitcher sends through your connected Gmail or Microsoft account. The sent item sits in your real Sent folder, like any mail you wrote yourself.
From anywhereOn your phone, or replying inside an existing thread? BCC the campaign address and the send is captured all the same.
Either way: the same pitch, tracked in the same campaign.
When coverage appears, it attaches itself to the campaign.
Detected and logged automatically to the campaign, inside that client’s view — no pasting links back in after the fact.
- AI flags, you confirm
- Syndication dedup
- GA4 traffic deltas
- Audited reach
A white-label report goes to your client.
Pitches sent, journalists contacted, coverage secured — in a PDF under your name, not ours.
- White-label PDF
- AI-drafted narrative, you approve
- Pitch report
- Stored snapshots
The details other tools skip
Pitch the byline you didn’t have.
When a story breaks from a reporter who isn’t on your list, add them straight from the news feed and pitch them off their own article.
One story, one placement.
Syndicated pickups roll up into a single placement, so your coverage count holds up when a client checks it.
Every address shows its source.
Enriched emails are labeled — masthead, bio page, pitch desk or inferred pattern. Opt-outs and suppressions are enforced before anything sends.
AI drafts the narrative. You approve it.
AI drafts the campaign story, naming the outlets that mattered. You edit and sign off before it goes into your white-label PDF with GA4 traffic and outlet reach.
See the whole operation.
Every client’s pitches, follow-ups and deadlines in one place. Overdue items surface on their own, so nothing slips.
Run the agency, not just the pitches.
The back office that usually lives in three other tools — approvals, capacity, billing — sits next to the work it's about.
Task review cycle
Submit, approve or request changes, resubmit — with reviewer markup and role-aware approval.
Workflow templates
Turn your launch playbook into a template and spin up a fresh copy per campaign.
Capacity planning
Fractional-time planning across clients, so an overloaded week shows before it lands.
Client invoicing
Bill clients from the same place you track the work.
Meeting tracking
Log every meeting with attribution to client and campaign.
Client media kits
A ready-to-send media kit for every client on your roster.
Conferences
AI-assisted event discovery, planned on a swimlane and exported as a landscape PDF.
- See every feature →
- Tenant isolation enforced at the database, verified by a live test suite
- Cell and Signal numbers encrypted at rest
- Google, Microsoft or one-time-passcode sign-in
- Verified data-erasure requests on a 30-day clock
- Public status page
Priced by clients.
Locked for life.
Starter
- Coverage tracking & clip logging
- Daily news monitoring
- Email support
Pro
Most popular- Everything in Starter
- Branded client reporting
- Story pipeline tracking
- Google Analytics attribution
- CSV & PDF export
Enterprise
- Everything in Pro
- White-label reporting
- Dedicated account manager
Custom
- Everything in Enterprise
- Volume client pricing
- Custom onboarding
- SLA & annual contract
Every plan: unlimited users, contacts and campaigns · 30-day free trial · the price you sign up at is the price you keep.
Comparing tools? Here's the full list.
Media contacts
- Press database with outlets, titles, contact types and priority tiers
- CSV/XLSX import with dedup and validation
- Filtered CSV export with access controls
- Search across name, outlet, email and title
- Email enrichment with source labels
- Journalist discovery from news coverage
- Podcast discovery with episode data and contacts
- Opt-out tracking, suppression list and duplicate signals
- Encrypted cell and Signal fields
Pitching & sending
- Pitch composer with merge tokens
- Rich text with per-mailbox signatures
- Preview matches send, signature included
- Send via your own Gmail or Microsoft mailbox
- Replies land in your own inbox
- Paced queue with daily caps and a hard ceiling
- In-flight send tracker
- BCC capture for pitches sent from anywhere
- Eligibility gates for missing or opted-out emails
News monitoring
- Live news feed per client
- AI relevance scoring — you confirm or dismiss
- One-click confirm and dismiss
- Syndication dedup into single placements
- Restore any story AI filtered out
Coverage & analytics
- Confirmed coverage per client and campaign
- GA4 per client with daily traffic deltas
- Outlet reach, audited or estimated, with source
- Roll-ups from campaign to client to dashboard
Reporting
- White-label media report PDF in your brand color
- AI-drafted report narrative you edit and approve
- Pitch report as panel or PDF
- Stored report snapshots
Clients & campaigns
- Multi-client workspaces with per-client dashboards
- Campaign status tracking
- Campaign calendar with swimlanes and PDF export
- Workflow templates
- Tasks in list and board views
- Task review and approval cycle
- Capacity and fractional-time planning
- Client invoicing
- Meeting tracking
- Client media kits
Conferences
- AI-assisted conference discovery
- Swimlane planning
- Landscape PDF export
Security
- Google SSO, Microsoft SSO or email passcode
- Database-level tenant isolation
- Bot protection and rate limiting
- Verified erasure requests with anonymization
- Public status page
Support & onboarding
- Product tour with demo data
- 26-chapter help guide with instant search
- AI support assistant grounded in the guide
- Full-featured 30-day trial
Ready to throw a better pitch?
Your 30-day trial starts the moment you sign up. A guided tour and demo data are waiting, plus a 26-chapter help guide and an AI support assistant when you need them.
No credit card · Cancel anytime · Need 40+ clients? Talk to sales