The Pitcher Blog

The craft of
ongoing PR.

How client PR actually gets done, week to week: monitoring, angles, pitching, follow-up and reporting. Written for people who do the work.

  1. What ongoing PR actually looks like, week to week

    PR isn't a launch moment — it's a weekly loop of monitoring, angle-spotting, pitching, and follow-up. Here's the machinery, and where the real busywork hides.